Despite a change in plans in the US, Cupra is showing strong results in Europe.
The unstable situation in the American auto market has forced VW to change its strategy – Cupra still has ambitions to enter the US, but not before the new decade.
Volkswagen Group has announced the launch of the Cupra brand in the United States until after 2030, Motor1 reports. Although the company had previously announced plans to introduce the Spanish brand to the American market before the end of the decade, now the strategy has changed: the official statement talks about “triggering clicks in the car galusi” and “dynamic changes in the market”.
Although specific reasons are not named, experts assume that we can talk about the insignificance of US domestic policy, possible change, the use of electric cars and the underlying economic turbulence. The initial plan includes the launch of the electric Cupra Formentor, a larger electric SUV, as well as hybrid and gasoline models.
Cupra also plans to open 20 branded showrooms with partner Penske, focusing on the US and other states. Before that, the company was preparing a wide range of models specifically for the American market, with local production, larger dimensions and design, adapted to suit the local market. The goal is sales of around 100 thousand cars in the mid-year perspective.
Meanwhile, Cupra says: it’s not vidmova, but simply transferred. “We are not delaying, but rather expecting a launch in the United States and will continue to follow market developments in the near future to determine the best time and approach that corresponds to the long-term strategy of the brand,” – stated Sven Schuwirth, Vice President of Sales, Marketing, SEAT.
Despite a change in plans in the US, Cupra is showing strong results in Europe. In the first half of 2025, the brand sold 167,600 vehicles, which is 33.4% more than in the same period.
